PSRW Communications Toolkit
Point of Contact for media inquiries, project updates:
- Flora Estrada or Terri Parker from State HR (OFM) – project updates
- Hayden Mackley or Clare DeLong Tuminez for media
Action Items
| Audience | Deliverable/ channel | Task and notes | Owner(s) | Date |
|---|---|---|---|---|
| Agency Staff | All staff news/ Newsletter/ Meeting | Save the date reminder for events, ticket offers, and volunteer signups before they close. Share poster files for distribution onsite and/or online. Add to staff calendar (if applicable) | Agency comms team | Post by 4/20 |
| Division staff | Team meeting | Reminder about upcoming PSRW offerings, discussion on logistical planning during events based on team needs | Agency leader-ship and division leaders | Initiate conversation by 4/24 |
| Agency Staff | All staff news/ Newsletter/ Email | Share PSRW event reminders, virtual meeting backgrounds, and any agency specific PSRW messaging | Agency comms team | Share between 4/27-5/1 |
Example Messages
Save the Dates (All Staff communications channel) — Post by Wed, April 20
PSRW Reminders from Managers (division meeting) — Share by Fri, April 24
Final reminders for PSRW — Share between April 27 through May 1
May 4: PSRW Awards announcement
PSRW Graphics
Right-click any of these images and select “Save image as” to download.
Event Flyers
Graphics
PSRW Virtual Backgrounds
Images



