State of Washington
MARKETING MANAGER - MMC
In the Department of General Administration, administers plans and directs the marketing and customer service programs within the Materials Management Center.
Manages a statewide marketing program for all office supplies, janitorial, tools, paper and other products sold by the Material Management Center;
Develops and implements marketing methods/strategies;
Conducts market research to recognize and establish priorities for promotion of plan;
Sets marketing objectives, establishes mission and goals; makes situational analysis;
Organizes, formulates and develops a plan and budget for program planning and development; searches for, screens and appraises new program ideas;
Develops advertising objectives, determines strategies and messages, coordinates advertising with other promotions and functions; measures advertising results, organizes employee/agency communications program, edits quarterly newsletter;
Conducts group meetings for customers, conducts training programs for suppliers, promotes agency support through agency management;
Develops and writes all program promotional materials including a catalog, brochures, paycheck stuffers, bulletin board announcements, slide promotion;
May supervise customer service staff;
Performs other duties as required.
Knowledge and Abilities
Knowledge of: principles and practices of product marketing, advertising, program administration and management; planning and budgeting; research principles and methods and statistical analysis, availability of types and sources of research data for all public entities statewide.
Ability to: plan, organize and present ideas in a comprehensive manner; communicate effectively both orally and in writing; develop marketing plans and determine success of various campaigns; efficiently allocate time to effectively achieve goals; establish and maintain effective interpersonal relationships with various agencies, advisory boards, management, suppliers and customers; facilitate meetings and conduct workshops; travel as necessary to carry out responsibilities of position.
There may be instances where individual positions must have additional licenses or certification. It is the employer’s responsibility to ensure the appropriate licenses/certifications are obtained for each position.
A Bachelor's degree involving major study in business or public administration, marketing, communications or closely allied field
two years of professional program management or administrative experience in a wholesale or retail marketing related activity.
A Master's degree may substitute for one year of the required experience.
Class Specification History
New class: 5-13-91
New class code: (formerly 17930) effective July 1, 2007