Plans, designs, develops, and coordinates the production of a variety of graphic design projects for public outreach campaigns, research presentations, publications, instructional use, animation, audio or media presentations.

This is the senior and/or lead level of the series. Under general direction, positions either:

1) Lead and coordinate the work of graphic design staff involved in the design, development and production of a variety of graphic design visual communication materials and media presentations;

                                                                      OR

2) Under delegated authority, performs a variety of senior graphic design activities such as:

• developing project budgets
• implementing and ensuring compliance with design standards
• accepting or declining requested projects
• consulting and providing advice to management on graphic design needs, branding or informational campaigns, or other projects.

Assigns, instructs and checks the work of others;

Conceptualizes, designs and produces branding, informational campaigns and other graphic projects;

Develops and designs complex layouts using computer software or by hand;

Illustrates an unlimited range of subject matter in a wide variety of media including computer graphics and traditional methods;

Consults with managers and staff on all aspects of graphic design to determine the scope of graphic projects, considers audience and the development of departmental goals and objectives; programs and events involving aggressive marketing, high visibility, large distribution, and budget factors; advises others regarding the practical applications of graphics design as a tool of visual communication;

Develops, trains, and explains to department staff the effective use of graphic designs and production costs; offers ideas, suggestions and information on techniques, content, and format;

Conceives, designs, edits, and produces organization-wide informational materials taking into account intended use, audience, budget and the project's and department's goals and objectives;

Engages in focus testing concepts for large, external, advertising buys; illustrates and animates story boards, adds audio beds to model proposed video production;

Produces and packages complex, computer-generated multi-page art using specialized graphic design software for page layout, illustration, and photo manipulation;

Serves as the primary graphic designer on multi-disciplinary teams for a wide range of projects involving branding, informational campaigns or related projects;

Purchases and directs creative art services from outside designers, artists, photographers and other vendors as required;

Maintains supply inventory; prepares order lists; assists in developing pricing schedules;

Maintains and enhances data-tracking databases and generates reports;

Develops graphics design content for eLearning modules; motion graphics and animation in a variety of venues including online video, digital signage, and live broadcast productions;

Works with stakeholders in other departments to provide access to informational publications to the public;

Performs other duties as required.

Knowledge of: methods and techniques of graphic design and printing; effective application of materials and media; computer graphic equipment and peripherals (printers, scanners, digital cameras, etc.); graphic design software (for publications, illustrations, photo manipulation, etc.).

Ability to: lead staff; conceptualize, design and produce a variety of illustrative materials; work effectively with management in determining and meeting graphic design needs; design and produce electronic presentations; lay out and produce printed materials.

There may be instances where individual positions must have additional licenses or certification.  It is the employer’s responsibility to ensure the appropriate licenses/certifications are obtained for each position.

An Associate's Degree in graphics design, or equivalent art school training AND two years of experience as a Graphic Designer

OR

Equivalent education/experience.